--- title: Transcend - Generative AI vs. Generative Design Webinar description: BRK Ambiental partnered with Transcend to transform their wastewater project evaluation process. By using Transcend Design Generator’s (TDG) civil, mechanical, and process engineering outputs, BRK evaluated 8-10 more alternatives per facility to inform investment priorities. image: https://info.transcendinfra.com/hubfs/Transcend_logo_color.png --- [Skip to content](https://info.transcendinfra.com/generative-ai-vs.-generative-design-webinar#main-content) English #### **Join us March 7, 2024 at 12pm EST** Join us for this webinar as we demystify the topics of generative design and AI into real ways the power industry can benefit from generative design. MARCH 7, 2024 at 12PM EST Generative Design and AI for Power Industry This topic is often shrouded in jargon and there is a little clarity in what generative design vs. AI means. **What you can expect to learn:** Understanding generative design vs. generative AI Applications of generative design in the power sector The state of generative design today PRESENTERS ## Meet the presenters ![SahilSpeaker](https://info.transcendinfra.com/hs-fs/hubfs/SahilSpeaker.png?width=200&height=200&name=SahilSpeaker.png "SahilSpeaker") **Sahil Chaini** Transcend ![GenAI_Webinar_Speakers-02](https://info.transcendinfra.com/hs-fs/hubfs/GenAI_Webinar_Speakers-02.png?width=200&height=200&name=GenAI_Webinar_Speakers-02.png "GenAI_Webinar_Speakers-02") **Adam Tank** Transcend ![GenAI_Webinar_Speakers-01](https://info.transcendinfra.com/hs-fs/hubfs/GenAI_Webinar_Speakers-01.png?width=200&height=200&name=GenAI_Webinar_Speakers-01.png "GenAI_Webinar_Speakers-01") **Lorenzo Slay** Transcend TRANSCEND DESIGN GENERATOR # The future of critical infrastructure design Transcend Design Generator (TDG) is an intuitive, online generative design platform that enables capital planners, project developers, and engineering professionals to rapidly generate preliminary engineering designs for critical infrastructure, including the Water & Wastewater treatment and Power Sectors. [Book A Demo](https://info.transcendinfra.com/generative-ai-vs.-generative-design-webinar#demo) ![TS_Substation](https://info.transcendinfra.com/hs-fs/hubfs/TS_Substation.png?width=600&height=402&name=TS_Substation.png "TS_Substation") ### Trusted by: ![Brk_ambiental_logo](https://info.transcendinfra.com/hs-fs/hubfs/Brk_ambiental_logo.png?width=345&height=170&name=Brk_ambiental_logo.png) ![NEOM_Logo_TS](https://info.transcendinfra.com/hs-fs/hubfs/NEOM_Logo_TS.png?width=404&height=513&name=NEOM_Logo_TS.png) ![AW-1](https://info.transcendinfra.com/hs-fs/hubfs/AW-1.png?width=199&height=35&name=AW-1.png) ![640px-Severn_Trent_logo_(2010).svg](https://info.transcendinfra.com/hs-fs/hubfs/640px-Severn_Trent_logo_(2010).svg.png?width=640&height=270&name=640px-Severn_Trent_logo_(2010).svg.png) SOLUTIONS ## Who We Work With Transcend Design Generator (TDG) is used by the world’s leading asset owners, equipment suppliers, and engineering firms to streamline capital planning and budgeting processes. #### Asset Owners & Utilities TDG helps asset owners and utilities evaluate more options in their capital planning and conceptual design processes – accelerating capital projects and reducing project risk. [Learn more](http://transcendh2o.com/capitalplanning?__hstc=221732359.90ab0d22e141d860473966dc1301001e.1704308276593.1706825468294.1706828193149.41&__hssc=221732359.4.1706828193149&__hsfp=2770892868) #### Technology Providers & OEMs TDG automates engineering and documentation workflows to deliver high quality, detailed, budgetary proposals and other project documents. Transcend also offers options for sponsored content and lead generation.  Sign up for free to become a Transcend-Approved OEM today! [Learn more](http://transcendh2o.com/oem?__hstc=221732359.90ab0d22e141d860473966dc1301001e.1704308276593.1706825468294.1706828193149.41&__hssc=221732359.4.1706828193149&__hsfp=2770892868) #### EPCs, AECs, & Consultants TDG empowers you to bring more value to your clients by enabling you to evaluate more options and scenarios, all with significantly more detail, during capital planning and preliminary design. By reducing resources spent and letting software do the monotonous aspects of design, engineers can focus on more innovative and value-added work. [Learn more](http://transcendh2o.com/epc?__hstc=221732359.90ab0d22e141d860473966dc1301001e.1704308276593.1706825468294.1706828193149.41&__hssc=221732359.4.1706828193149&__hsfp=2770892868) #### Individuals TDG works for individual engineers who want to grow their business and reduce their non-billable time. [Learn more](https://dg.transcendh2o.com/register?__hstc=221732359.90ab0d22e141d860473966dc1301001e.1704308276593.1706825468294.1706828193149.41&__hssc=221732359.4.1706828193149&__hsfp=2770892868) #### Academic & Continuing Ed. We support student and academic access to the tool. Find out more. [Learn more](http://transcendh2o.com/academic?__hstc=221732359.90ab0d22e141d860473966dc1301001e.1704308276593.1706825468294.1706828193149.41&__hssc=221732359.4.1706828193149&__hsfp=2770892868) ![TS_WhoWeWorkWith](https://info.transcendinfra.com/hubfs/TS_WhoWeWorkWith.svg "TS_WhoWeWorkWith") TDG FOR THE POWER INDUSTRY ## **Experience the Transcend Design Generator for T&D Infrastructure** TDG creates unique, optimized designs of electrical substation facilities by automatically combining decisions and calculations from each engineering field.   #### **Simple user interface** Following the entry of a number of simple input parameters, engineering decisions take place in a fully automated fashion. #### **Core Power System Design** Architect and arrange all major substation components using the same process you've used to develop substation designs for decades. #### **Equipment selection** Use a combination of the input data, industry standards, best practices, and decision algorithms to size and select each piece of equipment needed to construct the substation. #### **Abstract building modeling** TDG solves the challenge of placing all elements of the substation in physical 3D space up to and including a site that can be selected and marked by the user during the input stage if desired. #### **Building information model (BIM)** After all steps of designing the facility are completed, TDG data parameters are introduced into Autodesk REVIT or another BIM-based system capable of modeling and visualizing every element. #### **Drawing generator module** Drawing Generator handles the complete process of drawing generation for all design output documents, including Switching Single Line Diagrams and Functional Line Diagrams. ## 191.6M people in more than 70 countries have been impacted by Transcend designs Let’s design better infrastructure – speak with a member of our team by filling out the form below. QUALITY OUTPUTS ## Outputs generated by TDG You’ll be able to create preliminary designs in 90% less time, delivering more value to your clients and reducing project risk #### **![book-square](https://info.transcendinfra.com/hubfs/book-square.svg) Quality documents** TDG utilizes industry-leading engineering design practices and calculations to deliver high quality, engineered documents like Preliminary Engineering Reports, Design Basis, Technical Description, and many more. #### **![additem](https://info.transcendinfra.com/hubfs/additem.svg)![additem](https://info.transcendinfra.com/hubfs/additem.svg) Equipment BOQ/BOM** TDG also generates a preliminary mechanical design, including a PFD, Equipment BOQ/BOM, Load List, and IO List. Everything needed for cost estimation at your fingertips. #### ![recovery-convert](https://info.transcendinfra.com/hubfs/recovery-convert.svg) **3D BIM models** TDG generates a project-specific 3D BIM model that is used to create a Civil BOQ/BOM and other important civil documents, including a site layout.   WORKFLOW ## How TDG Works TDG creates unique, optimized designs for your critical infrastructure project by automatically combining decisions and calculations from multiple engineering disciplines (process, mechanical, electrical, & civil). ## **01** #### **Design generator input and validation** TDG leverages proprietary databases and validation algorithms to check that inputs are valid and a design can be properly generated. ## **02** #### **Cloud processing and engineering expertise** TDG incorporates hundreds of thousands of decision algorithms developed by experienced engineers, and combines them with both steady-state and dynamic simulations to optimize and validate designs.   ## **03** #### **Creating quality documentation** TDG combs through global databases to select and size each piece of equipment for the facility. ## **04** #### **5+ Design options for the client** TDG constructs a 3D Building Information Model (BIM) which can be used as a basis for costing projects, in addition to carrying through to detailed design. [![Transcend_logo_typography_white](https://info.transcendinfra.com/hubfs/Transcend_logo_typography_white.png)](https://transcendinfra.com/) Transcend is a generative design SaaS company helping the world design and build critical infrastructure more efficiently. [mailto:info@transcendinfra.com](mailto:info@transcendinfra.com) Transcend Software Inc © 2025. All rights reserved.